In 2002, organisational psychologist and ex-HR executive Joy Pitts established Peoplemax, one of the first boutique executive coaching firms in the Southern hemisphere. Over two decades, Pitts steered Peoplemax to remarkable heights, expanding its presence to every major city across Australia and New Zealand, and growing its team to an impressive cadre of 27 top-tier coaches. Under her stewardship, Peoplemax became a beacon of her personal ethos - integrity and quality.

As 2022 drew to a close, Peoplemax welcomed a new era under the leadership of international Master Coach Amos Szeps. In less than a year, the number of coaches doubled, signifying a bold step in global expansion. The firm's influence extended beyond its traditional boundaries, planting its flag in the UK, the US and Asia.

While the core values of integrity and quality continue to be our guiding principles, Peoplemax's mission has evolved significantly. The addition of world-class expertise in leadership development, team effectiveness, and culture change has marked a new chapter for Peoplemax, signifying a dramatic enhancement in our ability to touch lives and orchestrate positive change on a global scale.